Lower For Online Ad Revenues; Offline Still Looks Worse

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          The continued downward spirals in the world’s financial markets, UBS internet analyst Ben Schachter says the firm is lowering price estimates for online ad revenues ahead of the Q3 earnings report period. Still, it may be at least a small consolation that offline looks worse and some web-based companies could benefit as more companies look to cheaper and more targeted online ads.He sees all companies being negatively impacted to some extent, but continues to believe that Google (NSDQ: GOOG) is relatively better positioned than the others because of its dependence on search, which remains more attractive to marketers than display. In particular, UBS expects Google’s 3Q results will likely be slightly below consensus expectations.

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